Changi Rewards Monarch

The brief:
Develop an exclusive tier of Changi Rewards membership that is positioned above the existing tiers of Silver, Gold and Platinum


Our approach:
Changi Rewards has an existing icon of a butterfly, and we decided on the naming this exclusive invite-only tier Monarch, which is both the name of butterfly and also describes royalty. With this ultimate tier of membership, VVVIPs will a taste of the royalty experience. From the deluxe design to the luxurious unveiling of the card, we make sure that when these members hold the card in their hand, they wield the power of true royalty.


We are a Singapore born award winning creative agency that specialises in brand strategy, art direction, design, and production across all platforms.

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