Changi Rewards Monarch
Develop an exclusive tier of Changi Rewards membership that is positioned above the existing tiers of Silver, Gold and Platinum
Changi Rewards has an existing icon of a butterfly, and we decided on the naming this exclusive invite-only tier Monarch, which is both the name of butterfly and also describes royalty. With this ultimate tier of membership, VVVIPs will a taste of the royalty experience. From the deluxe design to the luxurious unveiling of the card, we make sure that when these members hold the card in their hand, they wield the power of true royalty.