Spider-Man Lands in Changi Airport

The brief:
Launch Spider-Man: Far From Home in Changi Airport


Our approach:
In a 3-party collaboration between Changi Airport Group, Marvel and Sony, the movie was set to have a hype building pre-launch in Changi Airport. Through 3 different activation locations within Changi Airport, we conceptualised the launch with trick-eye wall-climbing photo-op installations and larger than life travel landmarks that were part of the film. Icing on the cake? Actual, real movie props!

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