Texas Chicken Yuzu Pepper

The brief:
Launch a new Yuzu Pepper flavour of Texas Chicken

Type:
Integrated

Our approach:
Amidst the competitive fast food landscape of fried chicken, how can we capture the attention of fried chicken lovers to try out this new flavour by Texas Chicken? Giving a Japanese concept to the new flavour; yuzu pepper, we created an integrated campaign based on a battle of 2 ninjas fighting over the Yuzu Pepper recipe.