Texas Chicken Yuzu Pepper

The brief:
Launch a new Yuzu Pepper flavour of Texas Chicken


Our approach:
Amidst the competitive fast food landscape of fried chicken, how can we capture the attention of fried chicken lovers to try out this new flavour by Texas Chicken? Giving a Japanese concept to the new flavour; yuzu pepper, we created an integrated campaign based on a battle of 2 ninjas fighting over the Yuzu Pepper recipe.


We are a Singapore born award winning creative agency that specialises in brand strategy, art direction, design, and production across all platforms.

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